NETSCOUT, Cardlytics, Design Thinking

In this week’s episode of Analytics Neat we discuss the NETSCOUT “Threat Intelligence Report” and the Cardlytics acquisition of Bridg on the Undercard. For the Main Event, we review customer centricity and how design thinking can be applied correctly in analytics. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, Amazon, Google Play, or any of your preferred platforms. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

Amazon Ads, FB Leak Update, Cookie Maneuvers

In this week’s episode of Analytics Neat we discuss the growth and implication of the Amazon Ad business and revisit a Facebook data issue from early 2020 on the Undercard. For the Main Event, we cover off on some moves being made with regards to the “cookieless” future of Advertising. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

OneTrust, Trust in Tech, Data Culture

In this week’s episode of Analytics Neat we discuss a OneTrust acquisition and the dwindling trust in technology around the globe on the Undercard. For the Main Event, we review the Alation “State of Data Culture” report. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Optimizely, ActionIQ, Microsoft Study

In this week’s episode of Analytics Neat we discuss an Optimizely acquisition and a Series C raise for ActionIQ on the Undercard. For the Main Event, we review a recent study from Microsoft on digital interactions and the impact of that on us as we re-enter the world post-pandemic. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Talend, Amazon, Google, Marketing AI

In this week’s episode of Analytics Neat we discuss the Talend acquisition, amusing Amazon AI stories, and a Google lawsuit update on the Undercard. For the Main Event, we dig into how Artificial Intelligence and Machine Learning might help fill the gap left by the removal of 3rd party cookies. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Microsoft, Privacy, State of Data

In this week’s episode of Analytics Neat we discuss a Microsoft vulnerability, US Privacy updates, and data security on the Undercard. For the Main Event, we dig into “The 2021 State of Data and What’s Next” survey from EMA. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Streaming, Twitch, Acquisition Week

In this week’s episode of Analytics Neat we discuss new streaming platforms and a family battle between Amazon and Twitch on the Undercard. For the Main Event, we take a look at three different acquisitions in the marketing and media space from last week. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Medical Device, Australia, CDP Survey

In this week’s episode of Analytics Neat we discuss an issue with a common medical device and the battle in Australia with Facebook and Google on the Undercard. For the Main Event, we review a CDP Survey from Advertiser Perceptions sponsored by Treasure Data. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Fingerprinting, Email Tracking, ABI Platforms

In this week’s episode of Analytics Neat we discuss device fingerprinting and email marketing pixels on the Undercard. For the Main Event, we review Gartner’s latest Magic Quadrant on Analytics and BI Platforms. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

Fraud, Epsilon, Explaining Cookieless

In this week’s episode of Analytics Neat we discuss dollars lost to Fraud, the common types of Fraud, and Epsilon’s settlement on the Undercard. For the Main Event, we explain what “cookieless” really means. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Big 4, GroupM, UserID GA

In this week’s episode of Analytics Neat we discuss media audit clauses and GroupM’s approach to data ethics on the Undercard. For the Main Event, we review Google Analytics’ UserID as part of our Identity series. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Amazon, FB vs. Google, FLoC

In this week’s episode of Analytics Neat we discuss Amazon ad dollars, Facebook vs. Google, and identity on the Undercard. For the Main Event, we review Google’s FLoC Solution for Advertising. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

SMS, Anticipate Customers, Page Ranking

In this week’s episode of Analytics Neat we discuss the role of SMS messaging and a Forrester report about customer needs on the Undercard. For the Main Event, we follow up on the Google Page Experience ranking that goes live in May. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

IAS, Pega, Data Guesses, Gartner Predictions

In this week’s episode of Analytics Neat we cover acquisitions made by both Integral Ad Science and Pega as well as a survey about tagging implementation on the Undercard. For the Main Event, we look at some of Gartner’s Marketing predictions for 2021 and beyond. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Quantum Metric, SAS, Google Antitrust Update

In this week’s episode of Analytics Neat we cover the Quantum Metric Series B and a SAS acquisition on the Undercard. For the Main Event, we revisit Google’s stance on 3rd party cookies and the new UK Antitrust filing. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Analytics Neat by Bill Bruno

Analytics, Technology, Marketing, Media, and Strategy

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